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Télécharger Kindle livres à iPad gratuitement Hooked: How to Build Habit-Forming Products by Nir Eyal 0241184835 ePub - Hooked Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our b...
Détails Hooked: How to Build Habit-Forming Products
| Le Titre Du Livre | Hooked: How to Build Habit-Forming Products |
| EAN | 9780241184837 |
| Auteur | Nir Eyal |
| ISBN-10 | 0241184835 |
| Langue | Anglais |
| Nombre de pages | 256 pages |
| Editeur | Portfolio Penguin |
| Catégories | Business & Investing |
| Évaluation du client | 5 étoiles sur 5 de 424 Commentaires client |
| La taille du fichier | 19.05 MB |
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